Menos is a commitment to quality without compromise. Over 2000 years ago, the philosopher Plato wrote the dialogue "Meno", in which he considers the nature of virtue.
What makes something virtuous?
To us, true virtue lies with honest farmers producing quality food in a sustainable fashion for others to enjoy.
To facilitate the appreciation and accessibility of high quality traditional products through education and modern efficiency.
Appreciation requires education. We do not want our customers to be forced to trust our opinions and therefore provide an array of independently sourced information to empower our customers to make their own choices.
Integration is achieved through education. In order for products to become integrated into a new cultural milieu, the people of that culture must be able to explore the “whats” and “hows” of the product.
Participation is celebration. Understanding the story behind a product enables the continuation of its legacy. Every new manner of integrating our products into your life enriches its culture and celebrates its perennial contribution to human wellness.